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Direct + Optic & Audition

Branding / Retail

oeil projet bonté divine

Liberty, Equality, 100% Refund !

Stake : Starting from January 2020, French government will bring France into the era of fully reimbursed spectacles and hearing aids. Thanks to the new 100% health law !

Our mission : To carry the brand creation of Direct+ Optic and Audition to become the first " zero cost " brand in France.

Answer : Surf on the " 100% health, 100% refund " law, incarnated by a strong branding, inspired by the French health card. Simple and impacting with a slightly satirical tone but always optimistic with an iconography that breaks the modelling clichés.


  • Direct + Optic & Audition
  • Branding, Communication, Retail
  • Communication / Visual identity
  • Direct Optic Website