Branding / Communication
Engaged with you
Stake : The first bank of Tunisia needed to rethink their positioning and its visual identity to gain in modernity and proximity with its clients while still looking into the future.
Answer : Capitalize on the engagement as a fundamental value. An institution engagement for the economic growth of its country, the engagement of men and women from the BIAT being side by side with their clients.
All of this being materialized by a strong visual identity, optimistic et modern which will bring back a step ahead to this pioneering bank.