Branding / Packaging
A new rurality
Stake: Point Vert has almost 1000 stores in France. Belonging to local agricultural cooperatives united for the development of this rural and dynamic brand, the brand offers advice and products for life in the countryside. Very large or small areas offer all or the essentials for gardening, DIY, animals, agriculture as well as local products.
Answer : Restore modernity and consistency to this rural brand wishing to open up to franchisees. Federate employees and partners in an ambitious project. Rethink the architecture and design of its own brands and their packaging, the retail concept, as well as a very large number of communication media.